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Shopping in Stockholm

To go shopping in Stockholm truly is a bliss; regardless if you like vintage clothing or luxury brands, we got it. When it comes to shopping in Stockholm, we know all about that. There is everything from Scandinavian brands to world-wide famous stores. Check out our guide for Norrmalm/Östermalm and Södermalm/Gamla stan below. Happy shopping in Stockholm!

Norrmalm · Östermalm – Budget & Luxury

Norrmalm is also known as the City Centre. It is a neighborhood with lots of shops and office buildings. Among others, you’ll find Sergels Torg, the Central Station, the shopping street Drottninggatan, Government Offices and the house of Culture here. In the area of Norrmalm/Östermalm, you can find both budget brands as well as luxury designers.

Budget brands

Drottninggatan is a popular place for the residents of Stockholm to shop budget brands. You’ll find Swedish labels such as BIKBOK, Indiska, Carlings and VILA (in general for a younger audience).

Åhléns, Klarabergsgatan 50/Drottninggatan 9

Åhléns is a chain of Swedish department stores. With locations in almost every city in the country, including 18 in Stockholm alone and as of March 2007, it is the fourth largest group of fashion stores in Sweden. Åhléns also has business operations in Norway. Inside Åhléns you will find Swedish as well as foreign brands including Filippa K, Levis, WESC and Åhléns own clothing brand.

H&M, Drottninggatan 53, 56 & 50

The history of the fashion empire and one of the world’s most successful clothing chains starts in Smedjegatan in Västerås in 1947. H&M and its associated brands operate in 62 countries with over 4,000 stores and, as of 2015, employ around 132,000 people. It is the second largest global clothing retailer.

WEEKDAY, Drottninggatan 63

Weekday, styled as WEEKDAY, ‘carries in-house brands such as MTWTFSS WEEKDAY and Weekday Collection as well as external brands.

Monki, Kungsgatan 52 & Sergelgatan 16

Monki is “a wild and crazy international retail concept that believes that it needs to fight ordinary and boost imagination with an experience out of the ordinary”.

Lagerhaus, Drottninggatan 31

Lagerhaus is a Swedish interior chain that offers price-worthy products with a unique design. Their assortment mostly consists of in-house custom designed patterns and goods.

Designer & Famous Brands

Birger Jarlsgatan

On the street Birger Jarlsgatan lies some of the most luxurious shops of the city; Chanel, Gucci, Louis Vuitton, Max Mara, Prada, Mulberry, Zadig & Voltaire. At Nathalie Schuterman you will find selected brands and clothing, and at LIVLY designer clothes for kids, made in soft cotton fabrics.

NK (Nordiska Kompaniet), Hamngatan 18-20

Nordiska Kompaniet (colloquially NK, and literally The Nordic Company) is the name of two department stores located in Stockholm and Gothenburg. You will find hundreds of brands inside NK. Among them, many of the most famous Swedish ones; Acne, Filippa K, Whyred, Hope, House of Dagmar to mention a few. In 2015 Nordiska Kompaniet on Hamngatan in Stockholm celebrated 100 years.


Biblioteksgatan (Swedish for “Library Street”) is a well-known shopping street with many luxurious brand stores and some of the highest rent levels for retail in Stockholm. Therefore you will not exactly find neighborhood shops here, but large and exclusive fashion boutiques. Biblioteksgatan got its name in 1885, and the area has been focusing on fashionable shopping ever since. Besides expensive and foreign brands like Burberry and Karen Millen, there’s, of course, a lot of Swedish exclusive brands here; J.Lindeberg, Tiger, Efva Attling, Nudie, Rodebjer and Swedish Hasbeens.

Oscar & Clothilde, Birger Jarlsgatan 27

Interior design from across the world, all in a gorgeous setting. Oscar & Clothilde, travel across the world to find beautiful and antique interior design.

Sturegallerian, Stureplan 4

An exclusive mall in the middle of Stureplan square, with fashion boutiques, restaurants, cafés and the historic Sturebadet spa, which opened in 1885. In here, you’ll find Swedish brands such as Daisy Grace, Björn Borg, Stylein, Stenströms, as well as foreign brands like Lexington and Massimo Dutti.

MOOD Stockholm, Norrlandsgatan 13 / Regeringsgatan 48

MOOD Stockholm opened in mars 2012 and has quickly achieved a status as the natural meeting spot, both for the Stockholmers themselves and for tourists from all over the world. Inside this mall, you will find Scandinavian brands like Day Birger Et Mikkelsen, Rodebjer, Samsøe & Samsøe and Valerie.

Svenskt Tenn, Strandvägen 5

Svenskt Tenn is an interior design company. It was founded in 1924 by Estrid Ericson who wanted to offer modern pewter objects at reasonable prices. Pewter quickly become one of the most exciting materials of the era, competing more with the new glass and ceramics of the time than with metals such as silver and silver plating. Svenskt Tenn quickly gained recognition as an established brand of quality and establishes a name for itself. In 1925, it received a gold medal at the World Exhibition in Paris.

Södermalm · Gamla stan – Vintage & Crafts


Until the 1800s, Södermalm was mainly a farmland to support Stockholm. As the railroad was built in 1860, Södermalm became a working-class district, until gentrification began in the late 1900s. Today its the bohemian part of the city, where you will find quirky and bohemian stores. If vintage is your cup of tea, this is area will be too.


On Götgatan, particularly on Götgatsbacken you will find many Swedish chains and stores, such as Weekday, H&M, Monki and BIKBOK (in general for a younger audience).


It is bound by Folkungagatan street to the north, Ringvägen to the south and in the east and west by Erstagatan and Götgatan, respectively. The name SoFo is a pun on SoHo, the districts in London and Manhattan. The area of SoFo is filled with small boutiques, vintage shops, and zero bigger chains.

Stalands Möbler – Åsögatan 121

Stalands is one of Stockholm’s largest assortment of quality furniture and offers everything from the simple but well-made to that little extra that flavor to life. Stalands Furniture is a family business founded in 1946.

Fingerborg Butik & Atelje – Åsögatan 132

Here you will find unique craft products and materials for your own creation. Yarns of Sandnes, Linen fa (??), rice and hand-printed cotton fabric. You can also buy ready-made garments such as children, knitted damklänningar, knitted sweaters, hats, mittens, etc.

Weekly – Åsögatan 176

The idea of Weekly was born on trips to major cities around the world. Weekly is a lifestyle store that consists of simple, functional and affordable products for everyday life. Common to all brands is the high transparency of the production as well as an ecological endeavor.

Rokas – Åsögatan 128

Rokas is a Swedish company, based in Stockholm. Rokas designs and produces top quality mittens, scarves and hats in Merino Wool.

Jumperfabriken – Skånegatan 80

A Jumper factory that makes clothes in a Scandinavian style which they call modern vintage. Their collections are based on nostalgic knitting patterns, dresses and vintage prints made with passion for excellence. They are inspired by the 40s 50s 60s and 70s elegance and colors.

Marimekko – Skånegatan 71

Marimekko was founded in 1951 by Finnish couple, Armi and Viljo Ratia. Marimekko, translated literally means “Mary-dress.” Known for their bold, effusive textiles and readymade products, Marimekko has become a respected name in the design world. Worn by style icon Jackie Kennedy, Marimekko is synonymous with all that is modern, chic and sophisticated.

Grandpa – Södermannagatan 21

In the Grandpa shops, there is a wide and unique selection of fashion, accessories, books, furnishings, gadgets, and second-hand furniture.

King Lily – Södermannagatan 11

King Lily is a small fashion and interior shop with a focus on Scandinavian womenswear. Here you can find high quality handpicked brands with a modern twist. This small but strong boutique features a creatively inspired curation of select apparel, shoes and jewllery.

Here you will find brands such as By Malene Birger, Blank, Mads Norgaard, Cheap Monday Baum Pferdgarten, Designers Remix Collection, Bruuns Bazaar and many more.

L:A BRUKET – Södermannagatan 19

L:A BRUKET is a skincare brand hailing from the western coast of Sweden. The strong relationship the people who call that place home have with nature, along with their traditions, inspired our range of products and treatments that use a combination of the best ingredients from nature to deliver the best results for your body and skin.

Gamla stan

Gamla stan is not really famous for its shopping, and there is a reason for that. In Gamla stan, you’ll mostly find (expensive) souvenir shops. It’s better to stroll the area filled with buildings of the 18th and 19th century, the Royal Palace, and the Cathedral. If you want to shop souvenirs, we would recommend one of the stores below.

Iris Hantverk, Västerlånggatan 24

The core of the business is brushed binding manufacturing conducted by 5 visually impaired craftsmen from different cultures who make brushes according to an old Swedish tradition. In addition to the bruises, the shop sells items of beautiful Swedish Handicraft.

Happy Socks, Västerlånggatan 65

Since 2008, the Swedish company Happy Socks has been offering people from across the world to live a bit more colorful – with their socks!