Passion for Swedish Fashion

Mecca of Vintage? Central of Modern? Hub of Luxury? When it comes to shopping, Stockholm has it all! Dive into Swedish style both materially and mentally with us on our Passion for Swedish Passion Private Walking Tour.

The story about the tour

Whether you are interested in shopping at affordable H&M or exclusive Rodebjer, Stockholm is a city perfect for those with a passion for fashion, not to mention the prime spot to showcase Swedish fashion.

If your biggest interests are shopping, learning more about Swedish fashion, or both, then dive into Swedish style both materially and mentally with us on our Passion for Swedish Fashion Private Walking Tour. Depending on your interest, we cover everything from second-hand clothing to chic labels and brand shops known worldwide to local, single-location boutiques. Your shopping partner in crime, a.k.a your guide, will tell you the stories behind some of the biggest brands of today before you go in and occupy the dressing room (if you so desire, that is).

Did you know that Filippa K started their journey by selling jeans out of the trunk of their car? Or that Swedish Hasbeens started with the hottest mum of southern Sweden in the 70s and her 300 pairs of red, white and black clogs found again in 2006. Serving as inspiration for the shoes they produce today, which have graced the feet of local Stockholmers and Sarah Jessica Parker alike.

When we explore Stockholm in high heels (actually, we recommend comfortable walking shoes), we will visit stores and brands such as H&M, Happy Socks, Nudie Jeans, and Grandpa, to name but a few possibilities. To get from one side of town to the other, we’ll hop aboard one of the local buses and travel to the island of Södermalm, Mecca of vintage, trendy, second-hand and local shops. What stores we visit depends on the day of the week and time of day, but no matter what, we ensure you an enjoyable time getting to know Swedish fashion. If you want to, this would be the time to shop until you drop!

Good to know

Prebooking:Required

Length: 3h 0m

Distance: 2.5 km

Language:

english french german

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Included in the tour:

Professional Guide Public transport tickets (return)

Cancellation policy: 3 days

Private tour prices & options: Per person

Group of 1 573 eur
Group of 2 300 eur
Group of 3 209 eur
Group of 4 163 eur
Group of 5 136 eur
Group of 6 118 eur
Group of 7 105 eur
Group of 8 95 eur
Group of 9 87 eur
Group of 10 81 eur
Group of 11 76 eur
Group of 12 72 eur
Group of 13 69 eur
Group of 14 66 eur
Group of 15 63 eur
Group of 16 61 eur
Group of 17 59 eur
Group of 18 57 eur
Group of 19 55 eur
Group of 20 54 eur
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The day of the tour

Where to meet

Please be at the departure point, Kulturhuset, Sergels torg 5, outside the main entrance – located on Norrmalm, 10 minutes early to check in for your tour.

How to find the guide
Look for our guide holding the OURWAY logo as a sign.

If you have trouble locating the guide or the meeting point, please give us a call a few minutes before the start of the tour. When you call before the tour begins, we have a greater chance of helping you find your way.

How to get there
Subway: 10, 11, 13, 14, 17, 18, 19 (Stop: T-Centralen)
Tram: 7 (Stop: T-Centralen)

Please note
Depending on your interest this tour takes place in the city centre and on the island of Södermalm. We suggest wearing comfortable walking shoes.

Weather
Sweden is a country with four seasons. Please dress accordingly.

In case you need to reach us

head quarter: +46 8 410 773 30

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